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Company History
It was 1943
when Alvin and Earl Herdklotz formed the A & E
Tool and Gage Co. Their
first products
included precision tooling
such as gauges that measured the contours and
shapes
of
airplane propellers.
With the end of World War II, there was
no more defense
work
and they decided to manufacture die-
cast
toys
at their factory
in Rockford, Illinois.
These toys" were
designed to save on
production cost and were
more basic then
the more
established die-cast toy makers
such as Tootsietoys.
They decided to call this toy
line Midgetoy (pronounced
Midget-oy). The picture below is their first
die-cast product,
introduced in 1946 which they called the 4 in 1
Truck Set.
By the late
1960's through the early
1970's a
bit of irony was
coming into play. The
A & E Tool & Gage Co.,
which got it's
start
in the defense industry during World War II
would now suffer
because of the Vietnam
War. The price of zinc alloys had
increased
sharply during the Vietnam War and Midgetoy was
forced to cease
production of
much of their established lines. It
was
during this period they introduced the "Mini"
line. Much
smaller
"about two inches long", these simpler die-cast toys used
much less metal and
could be sold at a
lower price. During the
70's the company concentrated
on the Mini
line and the marketing
of Sets. These
products were packaged on blister
cards and
were available in a variety of sets.
In 1981, Al & Earl Herdklotz decided to retire.
They sold the
Company to a group of
investors. Over the
next two years no
new
products were introduced and the company
suffered
severely. The number of
employees dropped from more than a
hundred to 5
part time workers.
In 1983, Al & Earl bought back the company. After
examining
the companies facilities,
they determined
that some of the
equipment had fallen into a state of disrepair and
it
would be
difficult to restart production.
They
determined that it would be
best to sell off
the remaining inventory. They found
that quite a
large
number of toys had been put into
storage and were in very
good
condition. This of course is a great
opportunity for a
collector to obtain some very
nice Midgetoy products in great
condition.
Please let Earl and his family know how
much Midgetoy has
meant to you or a loved
one by sending them an e-mail, letter or
give them a call. I
know that they would love
to hear from you. I
believe Midgetoy will live on with a
little help from Midgetoy
collectors, friends and family.
Earl needs all the support that we, the
Loyal Midgetoy
Collectors, can give him and his family!!
It truly
has been an honor to construct this web site for
Al & Earl Herdklotz.
The
history of the A & E Tool and
Gage Co.
and Midgetoy is more than just a story
about a toy company. It
is a story about what America is
all about. When Al
& Earl
switched from defense products to the manufacture of die-cast
toys, it was just
one of many adjustments they would make
along the way. They continually had to
adapt
to marketing
trends and fierce competition from die-cast makers from
around
the
would. To compete for almost four
decades is
a tribute to the their
craftsmanship
and perseverance.
Al
Herdklotz:
December 28, 2002
It is with great
sorrow for me to tell you about Al's passing.
Al Herdklotz became
ill
on
Christmas Day, he passed away on
December 28, 2002. He was
loved by many
and will be missed.
He and Earl gave many hours of joy to
children. You will be
missed Al by many, young and old. Thank you Al.
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History,
Contact, Show Case Sets,
Train Sets,
Die Cast Price Guide,
|
Midgetoy
1202 Eddy Avenue
Rockford, IL. 61103
Phone. 1-815-877-7439
E-Mail Midgetoy
To find out more about Midgetoy, look for the:
"DIE CAST PRICE GUIDE"
Post-War: 1946--Present
by Douglas R. Kelly
E-Mail Doug
Published by
Antique Trader Books
Dubuque, Iowa
It is a fantastic source of information about toy die-cast vehicles.
A Note from the Webmaster
It's
been an honor to construct this web site for Al & Earl Herdklotz.
The history of the
A & E Tool and
Gage Co. and Midgetoy is more
than just a story
about a toy company. It
is a story about what America
is
all about. When Al
& Earl switched from defense
products to the
manufacture of die-cast toys, it was just
one of many adjustments they
would make along the way. They continually had to adapt
to marketing
trends and fierce
competition from die-cast makers from around the
would. To compete for almost four
decades is a tribute to the their
craftsmanship and perseverance. |
|
UPDATE
It is with great
sorrow for me to tell about Al's passing. Al Herdklotz
became
ill on
Christmas Day, he passed away on December 28, 2002.
He was
loved by many
and
will be missed. He and Earl gave many
hours of joy to
children. You will be
missed
Al by many, young and old.
Thank you Al. |

Mary Jeanne Kinch
Mother's Research and Reference Center
P.O.Box 2243
Gilbert, AZ. 85299
602-622-8333
E-Mail Us
September, 1999
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Midgetoy.com is placed on the World Wide Web with permission from
Earl & Al Herdklotz.
Copyright© 1999-2007 Midgetoy - A & E Tool and Gage Co. All Rights Reserved.
You must obtain
written permission to use any content on this website. |