MIDGETOY BANNER.JPG (19284 bytes)

Company History

      It was 1943 when Alvin and Earl Herdklotz formed the A & E
Tool and Gage Co. Their  first products included precision tooling
such as gauges that measured the contours and  shapes of
airplane propellers.  With the end of World War II, there was
no more defense  work and they decided to  manufacture die-
cast
toys at their factory in Rockford, Illinois.   These toys" were
designed to save on production cost and were more basic then
the more  established die-cast toy makers such as Tootsietoys. 

     They decided to call this toy line Midgetoy  (pronounced
Midget-oy).  The  picture below is their first die-cast product,
introduced in 1946 which they called the 4 in 1 Truck Set.

Midget 4in1.jpg (123323 bytes)

     By the late 1960's through the early 1970's a bit of irony was
coming into play.  The A & E Tool & Gage Co., which got it's start
in the defense industry during World War II would now suffer
because of the Vietnam War.  The price of zinc alloys had
increased sharply during the Vietnam War and Midgetoy was
forced to cease  production of much of their established lines.  It
was during this period they introduced the "Mini" line.  Much
smaller "about two inches long", these simpler die-cast toys used
much less metal and could be sold at a lower price.  During the
70's the company concentrated on the Mini line and the marketing
of Sets.  These  products were packaged on blister cards and
were available in a variety of sets.

     In 1981, Al & Earl Herdklotz decided to retire.  They sold the
Company to a group of investors.   Over the next two years no
new products were introduced and the company suffered
severely.  The number of employees dropped from more than a
hundred to 5 part time workers.

     In 1983, Al & Earl bought back the company.  After examining
the companies facilities, they determined that some of the
equipment had fallen into a state of disrepair and it would be
difficult to restart production.  They determined that it would be
best to sell off the remaining inventory.  They found that quite a
large number of toys had been put into storage and were in very
good condition.  This of course is a great opportunity for a
collector to obtain some very nice Midgetoy products in great
condition.

     Please let Earl and his family know how much Midgetoy has
meant to you or a loved one by sending them an e-mail, letter or
give them a call.  I know that they would love to hear from you.  I
believe Midgetoy will live on with a little help from Midgetoy
collectors, friends and family.

Earl needs all the support that we, the Loyal Midgetoy
Collectors, can give him and his family!!

It truly has been an honor to construct this web site for
Al & Earl Herdklotz.  The history of the A & E Tool and Gage Co.
and Midgetoy is more than just a story about a toy company.  It
is a story about what America is all about.  When Al & Earl
switched from defense products to the manufacture of die-cast
toys, it was just one of many adjustments they would make
along the way.  They continually had to adapt to marketing
trends and fierce competition from die-cast makers from
around the would.  To compete for almost four decades is
a tribute to the their craftsmanship and perseverance.

Al
Herdklotz:
December 28, 2002

It is with great sorrow for me to tell you about Al's passing. 
Al Herdklotz became ill on Christmas Day, he passed away on
December 28, 2002.  He was loved by many and will be missed. 
He and Earl gave many hours of joy to children.  You will be
missed Al by many, young and old.  Thank you Al.

History ContactShow Case Sets,  Train SetsDie Cast Price Guide,
 


Midgetoy

1202 Eddy Avenue
Rockford, IL. 61103
Phone. 1-815-877-7439
E-Mail  Midgetoy

To find out more about Midgetoy, look for the:
"DIE CAST PRICE GUIDE"
Post-War:  1946--Present
by Douglas R. Kelly
E-Mail Doug


Published by
Antique Trader Books
Dubuque, Iowa
It is a fantastic source of information about toy die-cast vehicles. 

A Note from the Webmaster

     It's been an honor to construct this web site for Al & Earl Herdklotz. 
The history of the A & E Tool and Gage Co. and Midgetoy is more
than just a story about a toy company.  It is a story about what America
is all about.  When Al & Earl switched from defense products to the
manufacture of die-cast toys, it was just one of many adjustments they
would make along the way.  They continually had to adapt to marketing
trends and fierce competition from die-cast makers from around the
would.  To compete for almost four decades is a tribute to the their
craftsmanship and  perseverance.

 

UPDATE

     It is with great sorrow for me to tell about Al's passing.  Al Herdklotz
became ill on Christmas Day, he passed away on December 28, 2002. 
He was loved by many and will be missed.  He and Earl gave many
hours of joy to children.  You will be missed Al by many, young and old. 

Thank you Al.

train.gif (603 bytes)

Mary Jeanne Kinch
Mother's Research and Reference Center

P.O.Box 2243

Gilbert, AZ. 85299
602-622-8333

E-Mail Us

September, 1999

Midgetoy.com is placed on the World Wide Web with permission from
Earl & Al Herdklotz.
Copyright© 1999-2007
  Midgetoy - A & E Tool and Gage Co. All Rights Reserved.
You must obtain written permission to use any content on this website.